MANHATTAN — The 2nd Ave Deli is moving up in the world.
The famed restaurant is bringing its matzo-ball soup, pickles and pastrami to First Avenue and East 75th Street on Aug. 16, the eatery announced on Tuesday.
Co-owners and brothers Josh and Jeremy Lebewohl will host a ceremonial cutting of "nickel shtickel" salami links at the 2,500-square-foot space, with 70 seats and walls lined with Yiddish newspapers and photographs.
After 50 years on Second Avenue and East 10th Street, the restaurant shuttered in 2006 over a rent dispute. But it cheered up chopped-liver fans the following year, when it reopened on Third Avenue and East 33rd Street.
"Whether we're at 33rd and Third or 75th and First, it's always 2nd Ave,” Josh Lebewohl, said in a statement. "Our customers are like family. So now, our regular lunch customers, many of whom work in Midtown but live on the Upper East Side, can enjoy a 2nd Ave Deli dinner with their families closer to home."
The restaurant will keep the same menu — with higher prices that will take effect at both locations — offering up such homemade Jewish favorites as flanken, gribenes, kishka varnishkes and cinnamon rugelach.
It will also have its “Instant Heart Attack Sandwich,” where pastrami, corned beef, or turkey is sandwiched between potato latkes. It became the subject of a recent fight with an Arizona restaurant that claimed the deli was ripping off its own coronary threat: a cheeseburger that would be a shonda to many kosher deli eaters.
Even though the food is kosher, the restaurant will be open seven days a week — just as it is in Murray Hill.
The deli took over the space at 1442 First Ave. in 2009. Residents have been anticipating the restaurant's arrival since the storefront's previous tenant, the Wicked Wolf Restaurant, closed up three years ago.
The original location, now occupied by a Chase Bank, had opened in 1954 and left behind its Yiddish Theater Walk of Fame on the sidewalk.
